‘From Dawn to Dusk’ – an exclusive and surreal experience. Borrowing from the showcased designers penchant of using unconventional materials like metal, paper and plastic as raw materials for her fashion wear. The takeover is imagined as an exhibition and flash retail wherein the visitor is invited to embark on an alternative journey through sunrise to sunset, experiencing a myriad of dreamy landscapes, playing with materials, colours and senses. The colour changing, overlapping shapes in the drawing bring to life the dreaminess of the journey and the landscape while highlighting the scheme of colours used to define each zone.
The illustration was meticulously created using various software such as Sketch Up, Vray, AutoCAD, Illustrator and Photoshop.
Illustrated by Aarushi Kalra, I’mX – An experimental design wing of I’m The Centre for Applied Arts, New Delhi